Junior Digital Media Buyer

Location: Umhlanga

Our client based in Umhlanga is in search of a Junior Digital Media Buyer to join their dynamic team.

They require a skilled Junior Digital Media Buyer to drive their paid advertising portfolio. This individual will be responsible for the day-to-day identifying and purchasing of ad space on digital channels. The candidate must have experience with lead generation specifically.

 

Responsibilities:

 

  • Planning, development, and execution of digital campaigns and 1:1 email and SMS campaigns
  • Ensure we are reaching our volume and cost KPIs
  • Work with the Senior Digital Media Buyer to optimize channel mix, ad units and audience in line with volume and cost KPIs
  • Identify and run tests on new channels to incorporate into our main channel mix
  • Identify best performing creative and work with marketing to optimize creative for best results
  • Use data to build high-performing audiences and retargeting strategies
  • Set up audience targeting (Lookalike audiences, Custom Audiences)
  • Track and reconcile paid media flighting, budgets, and expenses by channel
  • Research marketing and media trends across targeted client industries.
  • Analyze & recommend campaign adjustments based on performance trends and KPIs
  • Media Buying- this includes PPC/ Display (Google), Social (Facebook, LinkedIn, Instagram, Twitter), Retargeting and programmatic media buying
  • Google - Implement PPC campaigns, retargeting and display
  • Facebook - Audience management and campaign set up and optimization
  • Reporting - Set up analytics and tracking, compile monthly reports and assess all optimizations and campaign enhancements

Requirements:

 

  • Bachelor's degree in advertising, marketing, digital media, or similar advantageous
  • More than 2 years related experience in digital media - Experience conducting market research to identify the target demographic for specific campaigns and
  • experience building and managing audiences
  • Proficiency working across the Microsoft Office Suite
  • Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies
  • Experience with 1:1 systems (email & SMS)

Shortlisted candidates will be contacted within 5 days for interview. If not contacted, please consider your application unsuccessful.